| Details: WORKING SCOPE:
Position will be responsible for the overall management of one or more product lines and market segments within the respective Group. Areas of responsibility include the development of new product¨s market opportunities, the management of existing product lines, sales support and training.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
， Manage new product development marketing activities for specific products within the respective Group, including new idea review and recommendations, concept and design development, technique development, project management and market introduction. Work closely with Sales team, Manufacturing, Regulatory and related departments.
， Manage the existing product line specific to the Group, including recommendations for product line extensions and/or line trimming, forecasting, pricing strategies, literature/video/sales support materials, manufacturing support and customer service/operations support.
， Identify product gaps, product requirements, trends, customer segmentation in the markets as well as tools needed for successful marketing of the resulting products.
， Work with distribution for the co-own market activities with limited resources.
， Work to ensure the company maximizes and optimizes its performance and operating objectives in the specific segment through identification of market trends, competitive activities and business opportunities, and through the effective development and presentation of strategic, market and product development plans.
， Work to provide high quality sales support in terms of new product/market introductions, sales training programs, key account field visits and regular communication, both responsive as well as proactive.
， Maintain key relationships to stay on the pulse of new market opportunities. Continually push for new innovations within existing product line.
， Coordinate activities between marketing and other functional areas to ensure product line objectives are achieved on a timely basis.
Work with a team to ensure products are properly positioned in the market utilizing creative promotional, pricing, service, and product characteristic strategies to maximize sales and profits.
， Participate in sales and marketing planning activities for assigned products with field sales force, sales managers and senior management in order to identify key target.
EDUCATION and EXPERIENCE REQUIREMENTS:
Required:
Bachelor's degree in biology engineering, medical science or related field from an accredited college or university and a minimum of three (3) years related work experience
Preferred:
Master's Degree in Marketing or related field or MBA
Previous experience in the medical device industry
OTHER SKILLS and ABILITIES:
Thorough understanding of overall market analysis, planning, development and management
Proficient with Microsoft Office (Word, Excel, PowerPoint)
Strategic/tactical planning and implementation capabilities
Excellent communication skills, both oral and written
Good English both oral and written
Demonstrated capacity for strategic thinking, planning, marketing and product development
Ability to work effectively with an existing in-place organization
Ability to successfully prioritize and manage multiple tasks while adhering to specified deadlines
Strong focus on detail and accuracy
High degree of initiative and self motivation with a strong sense of accountability
Ability to work effectively in a team environment and build strong working relationships
Ability to identify, analyze and solve problems with minimal direction and make decisions with confidence
Mail to : renlingliang@head-hunt.net | 
